4 Vital Ingredients of Successful Facebook Ads

With over 890 million people signing into Facebook every day, most of your potential customers are likely to be part of Facebook’s community. But throwing money at Facebook ads to bring people to your page and website only works if you’re smart about it.

Remember, people go on Facebook for entertainment or to keep up to date with their social lives. Not necessarily to check out your products and services. Bearing these four things in mind is important for any Facebook ad you make.

1. Make it visual

A whopping 90% of information transmitted to the brain is visual. On Facebook, visual content is treated much more favourably. It’s more eye catching, therefore more engaging across the News Feed. With any ad that you make, your image needs to be attention grabbing and visually entrancing.

2. Make it relevant

With most settings you will be spending money whenever somebody views or clicks on your ad. So the relevance of your Facebook ad is vital for success. You’ll be wasting your time and money if you’re showing ads that aren’t relevant to the audience you set for the ad.

Facebook enables you to select what types of people you would like your ads to go to, based on demographics, interests, and their posts. They now also rate your ads and give you a relevance score. This is based on your ad image, ad text and the destination page. The higher your score is, the better Facebook will treat your ads.

3. Include an enticing value proposition

A value proposition is the information that tells the readers why they should click on your ad to learn more about your product or service. Why should they click?

Your value proposition should be realistic and believable. Saying you have the tastiest burgers in the world isn’t going to make people come to your Page. Adding social proof can always help, for example “Burgers loved by over 100,000 people every year, come and get yours today! Plus, the next 100 people will get free fries with their order – click to get the voucher.”

4. Provide a clear call-to-action

A wonderful visual and relevant ad is all well and good, but without a call-to-action, your viewer may not know what to do or where to go next. Create a sense of urgency by adding “Buy this month to save 20%” or “Offer ends this Friday”. Your call-to-action should encourage people to click on your ad immediately.

Here’s one I created:

Now stop reading and start creating!