WEBSITE & DIGITAL MARKETING TRAINING

We can provide training to you or a member of your team. We can come to you (within 30 mile radius of Bury St Edmunds) or provide training online.

Digital MarketingWordPress WebsitesSocial Media MarketingEmail Marketing
PreviousNext

Digital marketing training

General Digital Marketing

We provide training for digital marketing which includes:

  • Competitor analysis – identifying their strengths and weaknesses so you can act upon opportunities so that your target market choose you rather than them
  • Creating a marketing strategy – deciding what your goals are, your budgets, testing and measuring and generating new ideas
  • Creating a marketing action plan – a six month schedule with weekly activities to be implemented
  • Analysing marketing results – finding out what works and what doesn’t then refining your strategy and plan to reflect this, in order to get the best return on your investment

Wordpress website training

WordPress Websites

We can show you how to set up and manage a WordPress website with no coding knowledge required. This will save you money (paying a website company to manage your site) and will keep you in control – able to update your site whenever and however you want. Training can include managing a current website or setting up a new one:

  • Purchasing web hosting and a domain
  • Setting up a WordPress website
  • Choosing the right theme/template
  • Setting up the homepage
  • Adding additional pages, posts and content
  • Embedding videos
  • Creating background images and videos, sliders, carousels and galleries
  • Adding animation/movement
  • Finding, setting up and using plugins
  • Making your site SEO optimised (to appear higher in search results)
  • Updating your site’s WordPress software, plugins and theme files to latest versions
  • Backing up the files
  • Dealing with and solving typical issues

The training session(s) will be recorded and you will receive a link to the video, with the transcript and summary, along with ‘Smart Chapters’ if you just want to view certain parts of the training video(s).

Social media training

Social Media Marketing and Management

We are partnered with Social Media Marketing expert Grace Collyer who runs Get Social With Grace. She covers all of the main social media channels: Facebook, Twitter, LinkedIn and Instagram.

Her training can include:

  • Creating a social media marketing strategy
  • Setting up accounts with your info and cover photos/graphics
  • Finding great content to post
  • Designing images/graphics with words using Canva
  • Setting up and using Buffer social media management software to schedule posts to all your channels and analysing
  • Creating boosted posts on Facebook and Instagram
  • Analysing results

Email marketing training

Email Marketing

We use MailChimp and MailerLite for email marketing and can show you how to:

  • Create and set up the (free or paid) account
  • Create/design your newsletter template(s)
  • Import and manage your data lists to be compliant with GDPR
  • Set up targeted groups and segments
  • Set up targeted email campaigns
  • Analyse results

We provide training for digital marketing which includes:

Competitor analysis – identifying their strengths and weaknesses so you can act upon opportunities so that your target market choose you rather than them
Creating a marketing strategy – deciding what your goals are, your budgets, testing and measuring and generating new ideas
Creating a marketing action plan – a six month schedule with weekly activities to be implemented
Analysing marketing results – finding out what works and what doesn’t then refining your strategy and plan to reflect this, in order to get the best return on your investment

We can show you how to set up and manage a WordPress website with no coding knowledge required. This will save you money (paying a website company to manage your site) and will keep you in control – able to update your site whenever and however you want. Training can include managing a current website or setting up a new one:

  • Purchasing web hosting and a domain
  • Setting up a WordPress website
  • Choosing the right theme/template
  • Setting up the homepage
  • Adding additional pages, posts and content
  • Embedding videos
  • Creating background images and videos, sliders, carousels and galleries
  • Adding animation/movement
  • Finding, setting up and using plugins
  • Making your site SEO optimised (to appear higher in search results)
  • Updating your site’s WordPress software, plugins and theme files to latest versions
  • Backing up the files
  • Dealing with and solving typical issues

The training session(s) will be recorded and you will receive a link to the video, with the transcript and summary, along with ‘Smart Chapters’ if you just want to view certain parts of the training video(s).

We are partnered with Social Media Marketing expert Grace Collyer who runs Get Social With Grace. She covers all of the main social media channels: Facebook, Twitter, LinkedIn and Instagram.

Her training can include:

  • Creating a social media marketing strategy
  • Setting up accounts with your info and cover photos/graphics
  • Finding great content to post
  • Designing images/graphics with words using Canva
  • Setting up and using Buffer social media management software to schedule posts to all your channels and analysing
  • Creating boosted posts on Facebook and Instagram
  • Analysing results

We use MailChimp and MailerLite for email marketing and can show you how to:

  • Create and set up the (free or paid) account
  • Create/design your newsletter template(s)
  • Import and manage your data lists to be compliant with GDPR
  • Set up targeted groups and segments
  • Set up targeted email campaigns
  • Analyse results