Download this free template to select the following:

• Goal – what the aim of the activity is
• Format – e.g. videos, social, article, etc.
• Content type – e.g. survey, competition, review, etc.
• Platform – e.g. Facebook, website, blog, etc.
• Metrics – what to measure results by e.g. number of website hits or new customers
• Sharing triggers – what would make people want to share it? E.g. funny, useful, moving, etc.