2015 set to be the ‘Year of the Smart Watch’ – will you be buying an Apple Watch?

It’s been a fairly long time coming but the Apple Watch (no longer Apple iWatch as we all originally first thought) will soon be here. It’s Apple’s biggest new product introduction since the iPad and is expected to be a game changer for the whole smart watch market.

What is it?

The Apple Watch is a form of wearable technology that works with your iPhone, reading emails, calling on Siri, receiving calls, tracking fitness goals, posting Facebook updates and Twitter trends; all to a gadget on your wrist rather than you having to take a device out with you.  In Apple’s own words, the Apple Watch ‘represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn and it’s an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion.’

If you remember Knight Rider back in 1980’s, did we ever think it would be around 30 years, before we’re reenacting Michael Knight’s actions of talking into a watch by way of communication? Although we are not as yet speaking directly to an advanced smart car with artificial intelligence (like KITT ). Just give Apple time!

There will be 3 collections including the Apple Watch, Apple Watch Sport and Apple Watch Edition and different combinations of cases, face sizes and interchangeable bands. It has a huge 38 combinations of distinguishing faces and straps amongst all 3 collections; these include white sport, black classic buckle, midnight blue and link bracelet bands with silver aluminium or space black cases as well as 18 carat rose gold, yellow gold and stainless steel faces, to name just a few.If you remember Knight Rider back in 1980’s, did we ever think it would be around 30 years, before we’re reenacting Michael Knight’s actions of talking into a watch by way of communication? Although we are not as yet speaking directly to an advanced smart car with artificial intelligence (like KITT ). Just give Apple time!

What will it cost?

An Apple Watch Competitor: The Samsung Galaxy Gear. How will it compare?

The Apple Watch Sport is priced at £299 and £339 depending on the face size. The Apple Watch is available from £479 up to £949 and the price of the Apple Watch Edition in 18 karat gold starts at £8,000.

Marketing strategy

Since the announcement of its release date of 24th April 2015 in the UK (although that’s now changed to June), competitors have been doing their utmost to reposition themselves and offer consumers an alternative. Yet Apple’s desire to be different has never been more evident than with the aggressive product and marketing strategies they have adopted with the Apple Watch:

The Apple Watch is set to benefit from Apple’s vast and unique strengths –  if it takes off delivering on all fronts and these strategies work, it could be very hard for competitors to catch up. How big the market is for a smart watch is yet to be seen. For us, it’s worth seeing what opportunities the introduction of the smart watch will bring to our businesses.

Tell us why you will/won’t be getting an Apple Watch in the comments box below.