Digital Marketing

Marketing that makes sense for your business.

I provide practical digital marketing support to help your business get noticed, stay visible and generate more opportunities – from strategy and content to social media, email marketing and ongoing implementation.

I’ll look at what you’re already doing, what’s working and where the opportunities are, then recommend the activities that make sense for your goals and budget. You won’t be sold a package of services you don’t need.

If you want someone to actually get on and do the work rather than simply tell you what to do, I can take care of that too.

Your marketing and how I can help

Click a heading to expand:

Find out what’s working, what’s missing and where your best opportunities are.

I’ll get to know your business, customers, competitors and current marketing, looking at what’s already working well and where there may be gaps or opportunities.

Understand your competitors and why customers might choose them over you.

I’ll research their positioning, marketing, strengths and weaknesses to identify potential threats, gaps in the market and opportunities your business could take advantage of.

Decide what to concentrate on and why.

After the Marketing Review and Competitor Analysis, we brainstorm to find the big ideas. I then create a marketing strategy which includes a list of ideas for marketing approaches and activities to be covered in order of priority over the next 3 or 6 months.

Turn the strategy into a practical schedule of what needs doing and when.

I create a three or six month plan of activities for online marketing that can include website SEO, social media, blog posts, email campaigns, collateral, advertising and design.

This plan can then be implemented by me, or someone in your team.

For clients who need ongoing social media management, I work with Grace Collyer of Get Social With Grace – who also happens to be my daughter!

Grace creates and manages social content designed to reach the right audience, build engagement and keep your business visible. She can also set up social media pages and create advertising campaigns.

Don’t just get a plan – get it done.

I can implement the agreed activities for you, including:

  • Management of your website
  • Creation of articles for your blog, SEO and social media
  • Creation and management of email marketing campaigns
  • Analysis and reports on marketing activities
  • Monthly calls or meetings to discuss previous month’s results and next steps

See what’s working and what needs changing.

I can monitor the results of the marketing activity, identify what’s delivering and what isn’t, and recommend changes where needed.

We can also have a monthly call to review what’s happened, discuss the results and agree the priorities for the following month.

What you need, not what I sell

I’ll recommend the marketing activities that make sense for your business – not a package of services just because I can offer them.

Human content

I create content around your knowledge, personality and audience – not generic AI copy that could belong to any business.

I’ll tell you when something is and isn’t working

I’ll check on the results and if an approach isn’t delivering, I’ll recommend changing it rather than continuing to spend your budget on it.

Flexible support

I can manage particular areas, work alongside your team or other agencies, or take responsibility for more of your marketing.

Digital Marketing FAQs

If you have any questions that are not answered below, please contact Steph.

Quite a lot!

A competitor analysis, marketing strategy and planning, website updates, articles and other content, email newsletters, social media content, graphics, and more.

The idea isn’t to sell you every possible marketing service. You and I will identify what your business actually needs and concentrate your time and budget there.

Yes – and that’s often a very good place to start.

I will review your existing marketing to identify what’s working, what’s missing, where things could be improved and where you may be spending time or money without getting enough back from it.

We start with what you’re trying to achieve.

I’ll look at your business goals, your target audience, what you’re already doing and what your competitors are doing. From there, we can both identify the opportunities and decide which marketing activities should take priority.

Yes. I’ll create a practical marketing strategy and schedule based around your goals and available resources.

I can then implement it for you, or the plan can be used by you or someone in your team.

Definitely. After the strategy and action plan are confirmed, I do the work – writing website content and articles, creating newsletters, producing social media posts and graphics, updating your website and carrying out other agreed marketing activities.

For many clients, I do both. We decide what needs doing and then I get on with it.

Yes. You don’t have to hand everything over.

We can divide the marketing according to your time, skills and resources. You or your team can manage the areas you want to retain and I can take responsibility for the rest.

Absolutely. I regularly work with other marketing, PR and web design agencies as well as clients’ internal teams.

I’m quite happy being one part of a wider marketing team and concentrating on the areas where I can add the most value.

It depends on how much support you need. Ongoing marketing packages can range from a few hundred pounds per month for specific activities to around £1,200 per month for more comprehensive support across several areas.

Once I know what you’re trying to achieve, I’ll recommend the most appropriate level of support and give you clear costs before you commit.

That depends on what we’re trying to achieve, so we’ll look at the measures that actually matter for your goals.

These could include website visits and what people do once they arrive, enquiries generated, search visibility and organic traffic, newsletter opens and clicks, social engagement, sales and other relevant results.

The important thing isn’t simply being busy with marketing – it’s understanding what that activity is achieving for your business.

No. For ongoing marketing, I normally start with an initial four-month agreement. This gives us enough time to put the marketing into action, assess the results and make improvements based on what we learn.

After the initial four months, it becomes a monthly rolling agreement that you can end with one month’s notice.

Not necessarily. I can help with a one-off project, review or strategy, or provide ongoing marketing support.

If you need regular help, we can agree what I’ll take responsibility for and how much time you’d like me to allocate to your business each month.